The last couple of years has seen significant shifts take place in corporate communication and advertising. One such shift has been in the rise of corporate videos which has surpassed the impact of traditional media such as billboards and print. In order to stay relevant in the current world, you need to have a proper video production strategy and here are some of the reasons why:
1.Videos aid in widening your outreach
Everyone’s different, which means that people will be drawn to different ways of consuming information. Whatever the kind of information that you wish to pass on to your consumers, you’ll need to make sure that no one feels left out. This will mean coming up with different ways of getting the message across to your consumers.
Videos are one such strategy that has proven to be very effective especially in the past few decades. Including a corporate video to your site will ensure that you not only cater to the read-write consumers but also those who prefer to watch videos instead. As an added advantage, you can also transcribe the video content to broaden your reach.
2. Encourages learner engagement
It’s estimated that 80% of website visitors will watch included videos whereas 20% will prefer to only read the written text. The same can also be said for social media posts whereby image and video posts have been found to garner a higher interaction rate as compared to text-only posts.
Furthermore, the inclusion of videos to also lengthens the period that visitors stay on the site. This increases the chances of visitors purchasing the product or service. Higher learner engagement also means a higher Google search ranking since it’s been found that Google favours content that records a higher engagement rate.
3. Promotes Sharing of content
With the popularity of video sharing sites like youtube, sharing of videos is as easy as using a link or the embed code. This increases the likelihood that someone will share your videos on their social media platform or blog. All you need to do is include a video on your site and your visitors will do the sharing for you.
With this in mind, you’ll need to make sure that you only upload high quality videos on your site which is why you might need to employ the services of a corporate video production company. One such company that can help you do just that is the NYC based corporate video production company Multivision.
4. It’s cost-effective
After parting with the initial cost necessary for the creation of the corporate video, you won’t incur any further expenses since uploading and sharing is absolutely free. Your content will then be made available to billions of social media users at no extra charge. Additionally, with the right video production strategy, the video could also help generate revenue from Youtube through the use of advertisements.
It’s therefore undeniable that videos are powerful tools that can either make or break a business. With studies showing that people remember 50 % of information that they see and hear, the need to devote resources in the generation of a proper video couldn’t be more dire.
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