Promotion and promo codes are always a part of online business and online marketing as they can drive a lot of attraction. Promo codes have been used for a long time now to drive customers and increase revenue. It’s very rare now that a visitor checks out before checking the promo box in the hope that he/she can save some bucks. . If a customer wish promo code for free shipping, you can also include that.
Running promos in your store is not as easy as putting a board saying “SALE” on your window. To get most out of them, here are the 6 ways to help in making promotions work for you. There are some downsides as well so let’s dive in the ways to make promotions work for you.
Promo codes can drive away visitors from your site: We all love to get a good deal on what we buy, imagine you are shopping, so when you get a hint of getting a deal, it’s quite obvious that you will buy from the site where you get the best deal.
Now let us see how to overcome the downsides and improve the promo code strategy.
1. Go undercover: Don’t use a bright and colourful promo box; instead use a normal link with less visibility throughout the checkout process. A colourful promo box can make your visitor leave the site and search for code or some other deal.
2. Gift cards and vouchers: Gift cards and vouchers can be used in the place of a promo code to give your visitors a discount. It’s a great way to attract visitors and turn the leads into sales without many downfalls in revenue.
2. Set a target: This is the most important step one must apply in their process. To prevent the downfall of your revenue, set a target for the customers, only allow the visitor to use the code when he/she reaches a specific target.
3. Maintain the shopping experience: Give your loyal customers a surprise, when you see that a customer regularly purchases from you, give them a special discount. Give your loyal customers, a comeback surprise, in this way you can make sure that they shop from you again and again.
4. Celebrate your customer’s special occasions: Sending a special discount notification on your customer’s birthday or anniversary is the perfect chance to give them VIP treatment and show them that they are special to you. Exclusive birthday promo codes are the best way to wish your loyal customers on their special day.
Conclusion
Promo codes are a necessary element of a shopping journey, but as a seller, it’s your way that how do you make it work for you and earn profit from it.
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