• Why Selling at a Loss Gives Nintendo a Win

    In Nintendo’s Second Quarter Financial Results briefing, the company revealed that it will be selling the Nintendo Wii U at a loss immediately on release....

    In Nintendo’s Second Quarter Financial Results briefing, the company revealed that it will be selling the Nintendo Wii U at a loss immediately on release. They expect their finances to take a small dip upon release because of this—despite the fact they are releasing a brand new console and several games to go with it....
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