EA Sports has extended its deal with the Collegiate Licensing Company which handles trademark licensing and marketing services for universities. According to a source familiar with the matter speaking with Joystiq, EA’s current extension with the CLC is for a non-exclusive college football game and the deal will last for three years, beginning July 1st of next year.
The CLC confirmed the report to Polygon, stating that the new contract with EA will take effect next July and run for three years – as previously mentioned. This will allow EA Sports to “more than 150 colleges, conferences and bowl games” in its college football series. It’s definitely a step down from the NCAA, but it’s still a lot of content for the next college football game.
EA Sports executive vice president Andrew Wilson said after the NCAA announcement was made that the firm will continue to develop and publish college football games – just without the NCAA names and marks.
“Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature the college teams, conferences and all the innovation fans expect from EA Sports,” he said.