Oculus CEO Brendan Iribe has stated that while Rift dev kits cost $300 presently, the company would still like to make its VR headset free to everyone over time. Speaking with Edge Online, Iribe suggested that Oculus Rift is a platform in itself, rather than a device and that the company would like to broker deals with partners and sponsors to help drive its cost down, which could make it free in the long run.
Iribe explained, “We’d love it to be free one day, so how do we get it as close to free as possible? Obviously it won’t be that in the beginning. You can imagine if Microsoft and Sony can go out and subsidise consoles because there’s enough money to be made on software and other areas, then there’s the potential that this, in partnership, could get subsidised.
“Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset.”
Iribe also said that he would like to see the Virtual Reality device on next gen hardware, but he has yet to receive any calls from either of the manufactures.