members of the Xbox Live advertising team have confirmed that the Xbox One was built with advertisements in mind. Speaking with StickTwiddlers, a number of Microsoft staffers in the Xbox Live advertising division have shed light on the lessons learned through Xbox 360 adverts, and how they will be bringing new ads to the Xbox One with the Kinect in mind.
Confirming that Kinect will use voice and facial recognition to tailor adverts on your console, one anonymous technical account manager said, “With the new Xbox One, the technology and Kinect has improved a lot, so that actually the voice recognition, the way you speak to your Xbox and the transition between gaming and watching TV is a lot smoother, and hopefully we can transpire [sic] that into advertising that we do.”
The employee discussed how Kinect was going to be a pivotal role in the new ads. “This sort of works at two levels,” the Microsoft employee added. “There’s the game producers who have a different API, so a different set of code and system that they use, and they’ve got a lot more control of the whole thing, whereas from the advertising point of view we have a slightly more limited set, which is designed to protect the user. The company is very keen on protecting the user from any sort of abuse so we can’t do certain things.”
What do you think of the new ads, don’t you just love them?