Ubisoft CEO Wants Digital Sales Transparent
Ubisoft CEO Yves Guillemot has said that everybody would benefit more if publishers would make digital sales figures available to the public. While speaking with GamesIndustry, Guillemot discussed recent comments from ESA boss Michael Gallagher suggesting digital sales transparency would give the industry a boost.
“[Digital sales transparency] gives all the industry better visibility on what’s happening. And not just the industry, but all the supporters of the industry and the financial community, as well,” Guillemot said. “So we need to have more information to help the industry continue to grow.”
Currently you can only see sales from retailers, and analysts including the NPD group who work up estimates, who also doesn’t count digital sales in their reports. Publishers tend not to go into specifics when they release quarterly reports, either, but Guillemot said it’s time to break that habit.
“When you can, you keep all your secrets. Everybody feels that if the other guys knew where they were getting their money from, competitors would jump on that. Which is true,” he conceded. “But what we’ve seen is that very often, if you receive as much information as you give, it’s not negative.”
Hopefully publishers will take his advice, and start to release more info.