We recently reported how Square Enix is looking to bounce back after a rough 2013 fiscal year, and they have listed a new strategy for reforming their strategies for their games. Square’s new idea is to use platforms like Kickstarter and Steam Greenlight to be able to interact with consumers early in the development process.
According to recent remarks from senior executive managing director Yosuke Matsuda the company hopes to connect better with their fans with these huge platforms. Earlier this month, the company cited the competitive console market as a reason for its multi-million yen losses, and Matsuda believes that interacting with its customers earlier and more often could help Square Enix in the long run. A lot of developers have flourished on Kickstarter, so it couldn’t hurt Square to dabble in the popular service.
“There is a crowdfunding website called Kickstarter,” Matsuda said, “which does not only serve as a method of financing for developers, but I believe should also be seen as a way to unite marketing and development together by allowing us to interact with customers while a game is in development.
“Valve’s Steam Greenlight and Early Access, are also very interesting, in that they raise the frequency by which we interact with customers, increasing their engagement and reflecting customer needs.”
Source: Square Enix