Microsoft’s two systems have never faired well in Japan, but it looks like the company will still be focused on bringing great content to the Japanese market. Microsoft’s bulky new Xbox One will look to improve the company’s performance in the East, and the company has a lot of plans for that region. Microsoft executive Don Mattrick told journalists at a recent closed-doors press briefing that the corporation is willing to try again in Japan.
“We’re committed to Japan,” Mattrick said, as quoted by Official Xbox Magazine. ”We continue to build on our partnerships, we continue to build on our offerings for consumers inside of that space,” he said. ”We think it’s an important market, and we’ll continue building on the working investment that we’ve done over all these years. I’m not going to go in to details of the launch until we talk to key partners and build a market strategy.”
The original Xbox only sold 2 million units in Japan, while the Xbox 360 didn’t to good as well, selling only 1.5 million by 2011. I’m sure the company will look bring more Japanese games to the Xbox One, which will help it perform better in the region, as well as maintaining it’s strong performance in the West.