Activision Blizzard has seen many of its franchises under its company belt perform outstandingly well this past year of 2012 and it has all apparently paid off for them. The company put out a press release detailing their financial results for the year of 2012 including the fourth quarter of 2012, and according to Bobby Kotick, CEO of Activision Blizzard, the company “delivered the best performance in its history.”
Getting into the actual numbers, Activision Blizzard earned $4.85 billion dollars in net revenue for the cumulative year of 2012 with $1.76 billion of that being earned during the fourth quarter of last year. This was all made possible to the many franchises Activision Blizzard hold onto with the business highlights of this past year being Diablo III, Call of Duty: Black Ops 2, and the Skylanders franchise, among others. Diablo III was the #1 best-selling PC game at retail with more than 12 million copies reportedly being sold through December 31st, 2012 and Black Ops 2 reached a milestone back in November of last year with it being the first video game to reach sales over $1 billion in 15 days. Taking a look at the Skylanders franchise, it was announced last month that the franchise had earned over $500 million in the United States alone and as of December 31st, 2012, has generated, life-to-date, more than $1 billion in worldwide sales.
Looking towards the rest of 2013, Activision Blizzard still looks to have some huge titles in store for gamers with the recent news that a new Call of Duty game will be coming by the end of 2013, Starcraft II: Heart of the Swarm expecting to be released this March 12, and the Skylanders franchise getting even bigger with the addition of Skylanders Swap Force allowing for customizable figures.
The year of 2013 looks like another big year for the company but do you think they’ll be able to top 2012?