Times are rapidly changing and so is the gaming world: the concept itself of gaming console is evolving, going further and further from its roots. Microsoft has always been at the head of innovations, constantly thinking ahead and once again, they have a clear vision of what’s next for their Xbox brand.
CVG was able to talk to the vice president of Microsoft’s Interactive Entertainment Business Phil Harrison about a number of things: Mr Harrison notes how the release of Windows 8 has brought the Xbox brand way beyond the limits of the living room. The Xbox services are enjoying an increase in use from supported platforms like tablets, Pcs and smartphones: with the possibility of cross-platform content, Harrison stated that the future of the Xbox gaming experience may lie in a Cloud-Centric experience, rather than device centric, something that Microsoft is already trying to push with its current devices and many other developers and manufacturers seem to pursue.
On a related note, Harrison also revealed some news on the recently founded Lift London studio: the studio will focus mostly on tablets and cloud services, showing how Microsoft is really interested on the Cloud Gaming possibilities. Harrison described the studio as a real 21st Century development studio, developing cloud centered products but none for retail.