In another twist, the lawsuit that has been put into action, concerning the Sony face character known as kevin Butler has been met with some unexpected words from Bridgestone, saying that he didn’t appear in their commercial and that any role was not a substantial one.
Speaking to The Hollywood Reporter, Bridestone has this to say:
“Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer,” say the defendant. “Bridgestone denies that ‘Kevin Butler’ appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial.”
Both Jerry Lambert, the actor who portrays Kevin Butler, and Sony have tried to settle the case out of court, but to no avail, Sonys claim in the argument is that Mr Lamber is ”creating confusion” and “causing damage” to its company. The entire ordeal has been caused by the use of a Wii steering wheel in a television advertisement.
Speaking to Kotaku, Sony gave this statement ”We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market and causes damage to Sony.”
Watch this space for more updates as they happen.